 11 Celebration summarizes my reflections on CSRA’s first decade in business, and my vision for our next decade. We’ve been pioneering in experiential social media and social business transformation since I founded the firm in February 2006.
It’s difficult to encapsulate ten years of learnings, but that hasn’t stopped me from trying! This page will reprise some of my favorite posts, and it will feature a series of videos I’ve made in which I explain where we’ve been and where we’re going. This post will change frequently, so please consider it a work in progress.
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 [Updated] Ethnographic research of social media is one of my biggest secrets. It has become the foundation of CSRA’s ability to create trust at scale, so here I’ll share how I came to use it with social media. Then I’ll explain what ethnographic research is, why it’s vital to CSRA, and how it works, so you can use it. Finally, I’ll share use cases for experiential social media, product management, business innovation, and cross-border business.
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Chief Digital Officer Needs Analysis is an executive summary of how CSRA helps organizations assess their need for “going digital” and hiring digital executives. These engagements serve as “requirements analysis” for an enterprise, business or brand.
Improving the Selection Process for Digital Executives
 Astute CEOs and boards of established firms and brands are awakening to an increasingly uncomfortable reality: for many, business results have been flat, and customers are behaving “unpredictably.” Since this is such a prevalent trend, there is emerging consensus that “going digital” is the way to get closer to customers(1) and revitalize business. CEOs or board members get on the phone to their executive recruiter to search for a Chief Digital Officer, a “digital CMO,” or maybe a digital-savvy CIO to lead digital transformation. As we’ll see, in so doing they are too often putting the cart before the horse. They will get better results by assessing their needs for digital expertise first, so I’ll offer a simple yet robust needs assessment process.
Although CSRA’s client work shows accelerating digital […]
You can create more opportunity with a career mission, especially when you don’t get distracted by traditional career or job search concerns like whether you have a “consulting” or “employment” relationship. Here I’ll share how you can create far more opportunity by changing your assumptions about work, tapping the Social Channel and aligning yourself with the emerging Knowledge Economy. To illustrate the point, I’ll use myself as an example because I’m a veteran of many types of “work arrangements.”
It’s the good news-bad news story of the almost-decade: legacy “work” and “jobs” have permanently gone by the wayside as the primary means for people to be productive in “modern” economies (bad news). However, people can create a higher quality of life by adopting a more flexible approach to work, and organizations are crying out for flexibility (good news).
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 To kick off Q3 2012, CSRA unveiled a new web presence that introduces new features to educate executives about social business—and creates one source to access CSRA thought leadership and to interact with us. Existing blogs will remain up, but their roles and functionality have been tweaked. Read on for a summary of the changes and how you can use them to raise your game in social business.
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 Thanks for being one of the first visitors to Social Business Services, which launched on 3 February 2012. The site has many moving parts, so please let us know by commenting on any page or post if something seems awry; we are still in the process of final tweaking and testing.
Social Business Services aims to be your front row seat to the disruption and transformation of B2B sales and marketing as well as other functions like client/customer service, human resources, product development and IT. B2B clients will change your business because they are finding and educating each other very quickly. This creates fantastic opportunity for the firms that understand and react.
Thanks for visiting!
Executive’s Guide to Social Networks Consolidates Several Top10 Blogs, Prepares Expansion
 CSRA, the Creator of the Executive’s Guide to LinkedIn, the Executive’s Guide to Twitter & Blogging and the Executive’s Guide to Facebook, beta-launched the Executive’s Guide to Social Networks today to provide social media managers and individual executives a powerful new resource for practical insights into social business, which uses social technologies to transform business processes.
From its inception in 2008, the Executive’s Guide offered leaders a value proposition that is still unique in the market today. The guides help executives boost their individual competitiveness using social networks while they also address how to use social networking platforms to change business.
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Executives from Deutsche Telekom and Concord Music will highlight the morning session of pre-conference led by Christopher S. Rollyson at the Social Networking Conference June 16 in L.A. The pre-conference is a bootcamp for directors of social networking initiatives who want to understand and practice emerging best practices for strategy, tactics and project management. […]
The morning session focuses on strategy, planning and management of enterprise social network initiatives and will feature several speakers who are currently leading businesses and initiatives. The afternoon will focus on practice and show live example/demos of using LinkedIn, Facebook, Twitter and blogging tools for marketing campaigns […]
The Pre-Conference morning session is an intensive onramp to planning, launching and managing effective B2B and B2C enterprise social network initiatives involving any combination of internal (private, white label) and external (Facebook, Twitter, LinkedIn, YouTube…) platforms. […]
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