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CSRA Milestones: Ten Years of Experiential Social Media

CSRA Milestones: The First Ten YearsCSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as well as how it happened that I developed and pioneered experiential, which if a repeatable process for developing trust and profit at scale.

If you’d like to watch this post instead, just click the thumbnail button.

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Relationship Trumps Mission in Nonprofit Social Media & on the Street

Nonprofits’ and NGOs’ use of street marketing and social media reveals how mission too often overshadows relationship building—and alienates more people than it attracts.

In How Nonprofits & NGOs Can Press Their Home Court Advantage in Social Business, I explained how nonprofits had a significant “moral advantage” over commercial enterprises because they were cause-focused, which is inherently more attractive to most people than business focus. However, as I’ll explain here, too many NFPs apply their moral advantage in the wrong way, so it creates more negative than positive impressions. I’ll use the tangible example of street marketing to make the point before applying it to social business/social media.

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How Nonprofits & NGOs Can Press Their Home Court Advantage in Social Business

I have written often about various facets of social business disruption, which usually causes organizations angst because they have to learn to change how they do things. On a happier note, nonprofits and NGOs, long accustomed to being (relatively) disadvantaged do-gooders grateful for commercial bodies’ largesse, actually have more of an advantage in social business than commercial firms (“brands”).

In this context, government usually lies between nonprofits and brands because it’s not commercially focused (advantage), but it rarely considers individuals in meaningful ways (disadvantage). Here I’ll lay out the rationale for these claims before giving some practical pointers for unlocking social business potential by understanding the social good of your business. Brands and governments, you can learn from this, too.

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Giving as Cultural Glue and Smart Business: Blake Mycoskie, Founder TOMS Shoes

Giving as Smart Business: Blake Mycoskie, Founder TOMS ShoesGiving as Smart Business: Blake Mycoskie, Founder TOMS Shoes is a fantastic story and a smart business idea. Blake Mycoskie is a gifted storyteller in his own right, and, in this South by Southwest 2011 keynote, he entertained the audience with the story of TOMS Shoes while imparting a simple but profound principle of 21st century business: discovering the meaning and potential of giving. Here are the highlights of TOMS story, which will help you appreciate the context of the blockbuster business idea.

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PopTech Maps Course of Social Change

These three examples showed how digitally produced social information could change entrenched human problems like war, excessive punishment and imprisonment and mass death by natural disaster. As such, they serve as examples of widespread change that will occur thanks to social networks and work processes. […]